Chief Sales and Marketing Officer

Erica Siebert is a senior living executive with more than 19 years of experience leading sales, marketing, business development, and occupancy growth. Known for her bold thinking, high-energy leadership, and ability to turn strategy into action, she has built a career around challenging conventional approaches and creating new ways to drive performance.

Her leadership style is rooted in innovation, urgency, and results. Erica is a forward-thinking strategist who thrives in complex, fast-moving environments and is energized by solving problems, removing barriers, and creating opportunities for growth. She is equally passionate about developing people—building high-performing teams that embrace accountability, collaboration, creativity, and a relentless commitment to the customer experience.

Erica began her career in the durable medical equipment industry, where she discovered the power of strong referral relationships and the impact of helping older adults access the right services and support. That experience led her to senior living, where she advanced through business development, regional, divisional, and executive leadership roles.

Today, as Chief Sales and Marketing Officer of Civitas Senior Living, Erica leads enterprise-wide sales and marketing strategy with a focus on occupancy growth, brand development, customer experience, sales culture, innovation, and sustainable performance.

A natural change agent, Erica is known for looking beyond “the way it has always been done.” She brings together data, creativity, technology, and operational discipline to design strategies and systems that move organizations forward. Her approach is direct, energetic, and highly collaborative—empowering teams to think differently, act decisively, and pursue extraordinary results.

At the center of Erica’s leadership philosophy is a simple belief: sustainable growth happens when great strategy, great people, and meaningful human connection come together.