Memory Care
Memory Care starting at $6,690
Passionate Care, Personalized —
Welcome to Memory Care in The Cottage
at Élan Westpointe
At Élan Westpointe’s Memory Care of New Braunfels, we believe that the good life for our Alzheimer’s and dementia care residents is found in moments. Moments filled with happiness, kindness, purposefulness, and laughter. The kind of small, pleasurable moments that make life worth living. The ones that are best enjoyed in the present. That’s why we offer a comprehensive, loving, evidence-based approach to Memory Care in The Cottage – because every moment makes a difference in the quality of life for our residents.
We intentionally keep the number of available rooms in The Cottage low and our staff per resident ratios high so that all of our residents can enjoy warm, attentive, compassionate care in a small, home-like environment. We want our Memory Care residents to feel like they’re part of a caring, close-knit community. We want them to be reminded every day of two things we feel strongly about: that they’re important and that they matter.
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Personalized Memory Care Services
Specialized Memory Care Activities Focused on Quality of Life
Every member of our passionate staff is here to make a difference in the lives of our residents. That’s why all the Memory Care activity programming in The Cottage has been specifically developed according to the latest scientific research on both improving quality of life and slowing the progression of Alzheimer’s and dementia in our residents. We seek every day to enrich their lives with sensory engagement, appropriate exercise, and intellectual, vocational, social, spiritual, and stress-reducing activities.
As part of our programming for Memory Care of New Braunfels, we engage our residents in a specialized, evidence-based method of teaching and learning. This helps our compassionate staff connect with our Memory Care residents on their level in a no-judgment zone that emphasizes the respect and value of each resident. Through this method, our residents participate in activities that help with things like rebuilding motor skills and connecting to long-term memory. We also provide opportunities for residents to engage in meaningful, purposeful activities such as cleaning, cooking, or sorting so that they feel happy, hopeful, helpful, and productive.
- Dedicated coordinator just for Memory Care
- Specially designed, personalized My Legacy program
- Intellectually engaging activities such as puzzles, brain teasers, and word games
- Signature themed sensory boxes
- Interactive life and work stations
- Art Throb Club
- Green Thumb Club
- Variety of clubs
- Themed events
- Scheduled outings
- My Miracle Moment
- Alzheimer’s and Dementia Support Group meetings for residents and loved ones


Purposeful Memory Care Amenities
We designed The New Braunfels Memory Care Cottage at Élan Westpointe as a calm, homelike, open environment to inspire comfort and community as well as provide plenty of opportunities for independence. Residents of The Cottage live in their own, specialized, separate wing of the building. Each well-appointed suite or private room is created to be both accessible and easily navigable and opens onto a spacious, yet cozy living area.
We encourage all our Texan residents to bring their own belongings and make their new residence their home. The Cottage features its own beautiful courtyard as well as a personal kitchen. Common area decorations are specifically chosen to inspire personal engagement, joyful tales, and happy memories. There are also plenty of cozy gathering spaces to encourage social interaction.
- Dedicated wing of the building
- Spacious, easily navigable apartments
- Large, homelike, central living space
- Art studio
- Media theater
- Activity stations
- Salon/spa
- Fitness studio
- Storytelling artwork
- Light and cheerful furnishings and decor
- Plenty of windows with natural light
- Courtyard with patio and walking paths
- Flower and vegetable gardens

